AFM meaning in Business ?

The American Film Market (AFM) is a film industry event held each year in early November. On August 26, 2021, it was announced that the 2021 edition of AFM will take place online November 1–5, 2021. The event's move is a result of travel regulations, increased concerns about coronavirus variants around the world, and government restrictions on the ground.

Historically, more than 7,000 people attend the eight-day annual event to network and to sell, finance and acquire films. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM is a marketplace for the film business, where unlike a film festival, production and distribution deals are the main focus of the participants. It was founded by the American Film Marketing Association, headed by film producer Andy Vajna.

The AFM is held at the Loews Santa Monica Beach Hotel (since 1991).

The American Film Market utilizes 29 movie theater screens on Santa Monica's Third Street Promenade and in the surrounding community to accommodate 700 screenings of over 400 films (often world or U.S. premieres). The films shown are ones seeking theatrical and television distribution.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs.