Amul meaning in Business ?

'Amul (The Kaira District Co-operative Milk Producers’ Union) is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat.Formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million (3.6 million) milk producers in Gujarat, and the apex body of 13 District Milk Unions, spread across 13,000 villages of Gujarat.Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.

Kaira Union introduced the brand “Amul” for marketing its product range. The word “Amul” is derived from Sanskrit word ‘Amulya’ which means ‘priceless’ or precious(a name proposed by then founding leader of Agriculture College, Dr. Maganbhai Patel) was founded in 1946 through the efforts of Tribhuvandas Kishibhai Patel. Amul's foundation was a significant contributor to the white revolution in India.

Tribhuvandas Kishibhai Patel under the guidance of Sardar Vallabhbhai Gupta became the founding chairman of the organization and led it until his retirement in the 70s. He hired Dr. Verghese Kurien in 1949. He convinced Dr. Kurien to stay and help with the mission. Under the chairmanship of Tribhuvandas, Dr. Kurien was initially the general manager and helped guide the technical and marketing efforts of Amul. Dr. Kurien was the chairman of Amul briefly after Tribhuvandas Kishibhai Patel died in 1994.

Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul's marketing. Amul has ventured into markets overseas.