AWC meaning in Business ?

The Art Workers' Coalition (AWC) was an open coalition of artists, filmmakers, writers, critics, and museum staff that formed in New York City in January 1969. Its principal aim was to pressure the city's museums – notably the Museum of Modern Art – into implementing economic and political reforms. These included a more open and less exclusive exhibition policy concerning the artists they exhibited and promoted: the absence of women artists and artists of color was a principal issue of contention, which led to the formation of Women Artists in Revolution (WAR) in 1969. The coalition successfully pressured the MoMA and other museums into implementing a free admission day that still exists in certain museums to this day. It also pressured and picketed museums into taking a moral stance on the Vietnam War which resulted in its famous My Lai poster And babies, one of the most important works of political art of the early 1970s. The poster was displayed during demonstrations in front of Pablo Picasso′s Guernica at the MoMA in 1970.