EMEA meaning in Business ?

EMEA is a shorthand designation meaning Europe, Middle East, Africa. The acronym is used by institutions and governments, as well as in marketing and business when referring to this region: it is a shorthand way of referencing the two continents (Africa and Europe) and the Middle Eastern sub-continent all at once. It is particularly common among North American companies, and it is mostly used when dividing a company's operations by geography.

As the name suggests, the region includes all of the countries found on the continents of Africa and Europe, as well as the countries that make up the Middle East. The region is generally accepted to include all European nations and all African nations, and extends east to Iran, including Russia. It may also include Kazakhstan, but typically the acronym does not include independent overseas territories of mainland countries in the region, such as French Guiana. However, the term is not completely clear, and while it usually refers to Europe, the Middle East and Africa, it is not uncommon for business and other institutions to slightly tweak the countries they include under this umbrella term.

One of the reasons why the term is vastly used is because it is useful for business purposes, as most of the region falls within four time zones, which facilitates communication and travel.

The related term "EAA" refers to "Europe, Africa, and Asia".