GHA meaning in Business ?

Global Hotel Alliance (GHA) founded in 2004, and based on the airline alliance model, claims to be the world’s largest alliance of independent hotel brands. GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, DISCOVERY, which it claims has over 5 million members. GHA’s member brands are currently: Anantara, Art Series, AVANI, Corinthia, Doyle Collection, First, GLO, Individual Collection, Kempinski, Leela, Lungarno Collection, Marco Polo, Meritage Collection, Meydan Hotels and Hospitality, Mokara, Omni, Pan Pacific, PARKROYAL, Per AQUUM, QT, Rydges, Rixos, Shaza, Tangram, Thon, Tivoli and Ultratravel collection encompassing 550 upscale and luxury hotels with over 110,000 rooms across 76 different countries.