HSL meaning in Business ?

Heelys, Inc., formerly known as Heeling Sports Limited, is the company which currently owns the Heelys, Soap, and Axis (unofficially defunct) brands. Heelys' headquarters is, and for and its entire history has been, located in Carrollton, Texas.

Heeling Sports Limited started in 2000 as the parent company to the brand responsible for its existence - Heelys shoes. The concept of shoes with a wheel in the sole was pushed forward by the company's founder and the creator of the Heely, Roger Adams.

Heavy marketing for the Heely was always focused on advancing the shoes outreach. Heelys once rapidly gained popularity. However, from 2009 onward, Heelys have lost much of their popularity from declining sales, inventory issues and safety concerns (especially among children).

Even before the invention of the shoe with a wheel in the heel, Mr. Adams had been in contact with the creator of Soap shoes, Chris Morris. Mr. Adams presented to him the idea of a hybrid shoe: a Heelys shoe which utilizes Soap's patented grindplate. Morris ultimately turned down the idea, and the two innovators went their separate ways, pursuing what they had started.