RACC meaning in Business ?

What is Radio Advertising Clearance Centre mean?

Radiocentre is the industry body for commercial radio in the UK. It exists to maintain and build a strong and successful commercial radio industry. The organisation works on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue.

Radiocentre performs three main functions on behalf of its members.

Advertising: Drive industry revenue by promoting the benefits of radio to advertisers and agencies, asking them to see radio differently through a combination of marketing activity (events, advertising, PR), research, and trainingPolicy: Provide UK commercial radio with a collective voice on issues that affect the way that radio stations operate, working with government, politicians, policy makers and regulators to secure the best environment for growth and development of the mediumClearance: Ensure advertising messages on commercial radio stations comply with the necessary content rules and standards laid out in the BCAP Code of Broadcast Advertising and the Ofcom Broadcasting Code. reference