SFW meaning in Business ?

Seattle FilmWorks, Inc., was a mail order photographic film processing company that sold re-spooled 35mm motion picture film. It was founded in 1976 as American Passage Marketing by Gilbert Scherer. At its peak in 1997, Seattle FilmWorks employed approximately 800 people and processed about 20 miles (32,000 metres) of film a day in a 65,000 sq ft (6,000 square metre) lab. In 1978, Seattle FilmWorks started selling motion picture film that is processed using Kodak's ECN-2 process. The film was loaded into 35mm film canisters for still photography use, and the company returned an unexposed roll with each order. In the 1980s, Seattle FilmWorks aggressively marketed its products and services and offered two rolls of Seattle FilmWorks film for US$2.00. It advertised in newspapers, magazines, and package inserts. Seattle FilmWorks was sold and renamed PhotoWorks in 1999. Its marketing practices led to a lawsuit against the company in 2000, which was settled a year later, and the company was later closed.