SUM meaning in Business ?

Soccer United Marketing is the for-profit marketing arm of Major League Soccer and the exclusive marketing partner of the United States Soccer Federation, which primarily both deal in the promotion and sanctioning of professional soccer in the United States.

As well, in 2016, Soccer United Marketing was chosen as the exclusive worldwide marketing partner of CONCACAF and CONMEBOL. CONMEBOL describes Soccer United Marketing as "the preeminent commercial soccer enterprise in North America, overseeing the marketing, promotion and operational execution of the region’s most successful soccer entities." It goes on to describe Soccer United Marketing as the business that "holds the exclusive commercial rights to Major League Soccer and the United States Soccer Federation, as well as promotional, operational and marketing rights to Mexico national football team games played in the United States."

Soccer United Marketing has also assisted in the organization of several international soccer events with North American involvement, including the North American SuperLiga, the Pan-Pacific Championship, and the CONCACAF Gold Cup.