VCP meaning in Business ?

Veuve Clicquot Ponsardin (French pronunciation: ​[vœv kliko pɔ̃saʁdɛ̃]) is a Champagne house founded in 1772 and based in Reims. It is one of the largest Champagne houses. Madame Clicquot is credited with major breakthroughs, creating the first known vintage champagne in 1810, and inventing the riddling table process to clarify champagne in 1816. In 1818, she invented the first known blended rosé champagne by blending still red and white wines, a process still used by the majority of champagne producers.

During the Napoleonic Wars, Madame Clicquot made strides in establishing her wine in royal courts throughout Europe, notably that of Imperial Russia. She played an important role in establishing Champagne as a favored drink of high society and nobility throughout Europe.

The house has borne its distinctive yellow label since the late 19th century.

The company was purchased in 1986 by Louis Vuitton (now part of the LVMH group formed in 1987) and continues to expand worldwide.