WCC meaning in Business ?

The Western Cartridge Company manufactures small arms and ammunitions. Founded in 1898, it was the forerunner of the Olin Corporation, formed in 1944, of which Western is still a subsidiary, and is based in East Alton, Illinois, USA. Western Cartridge Company acquired the Winchester Repeating Arms Company after Winchester went into receivership in 1931.

Franklin W. Olin received an engineering degree from Cornell University in 1886. After working at powder mills in the eastern United States, he was one of several investors establishing the Equitable Powder Company in 1892 at East Alton, Illinois. Production of blasting powder for southern Illinois coal mining began in 1893.

Olin formed Western Cartridge Company in 1898 to manufacture sporting rifle powder and shotgun shells for settlers of the Great Plains. The shotgun shells used primers manufactured by larger eastern ammunition firms. When the firms with primer manufacturing facilities raised primer prices in 1900 to reduce competition from independent shotgun shell assembly plants, Western Cartridge Company formed the Union Cap and Chemical Company (UCC) as a joint venture with Austin Cartridge Company of Ohio. UCC manufactured primers, blasting caps, and .22 and .32 caliber rimfire cartridges at East Alton. Similar manufacturing procedures for these products included fabrication of sheet metal cups and filling portions of those cups with primary explosive. Rimfire cartridges bore a UCC headstamp and product packaging included a Maltese cross trademark. Purchase of Alliance Cartridge Company in 1907 allowed UCC merger into Western Cartridge Company.

The early Maltese Cross trademark from the earlier Union Cap & Chemical Company was changed in 1909-1910 to a diamond with the Western name inside. This logo carried on into the 1930s. The well known Super-X branding arrived in the mid-1920s on shotgun shells and in 1930 - 1931 on .22 rim fire. This branding referenced the "X" ring on a target and was used only on high velocity cartridges.