WFTD meaning in Business ?

The World Fair Trade Organization (WFTO), is a global association of 401 organizations who are committed to improving the livelihoods of economically marginalised producers. WFTO has members in 76 countries. Members are primarily fair trade enterprises, whose business model is verified by independent audit and peer review. Verification is at enterprise level, which covers all aspects of the business and supply chain. WFTO verification should not be confused with commodity certification systems, such as Fairtrade certification, where only a component of the product is covered. The WFTO product label can only be used by verified fair trade enterprises, which consist of producer cooperatives and associations, export marketing companies, importers, retailers, national and regional fair trade networks and Fair Trade Support Organizations. WFTO is democratically run on a one member one vote basis. WFTO was created in 1989 and was formerly the International Federation of Alternative Traders ("IFAT").

WFTO members use commercial activity to achieve a social mission and have been referred to as 'Fair Trade Social Enterprises'.

WFTO's stated mission is "to enable producers to improve their livelihoods and communities through Fair Trade". Their five goals are:

In 2017 the WFTO board appointed Erinch Sahan as Chief Executive.