WVCA meaning in Business ?

Friends of Coal is an advocacy group that functions in several states and works closely with state coal trade organizations.

It was founded in West Virginia by the coal industry as a countermeasure to grassroots environmental justice movements during the summer of 2002 over debates about legislation concerning weight limits on West Virginia highways for trucks carrying coal.: 196 : 94–96 It was brought to life after Warren Hylton, a coal operator, made a comment about how they should ask their friends for help. A marketing firm called Charles Ryan Associates helped create a backbone for the organization. It subsequently broadened its efforts to improve the image of the coal industry and to link the coal industry to the economic and social self-identity of people who live near coal mines. As part of the latter effort, it sponsors local events like car shows and sports events.: 96–105 Friends of Coal also strives to create jobs for upcoming generations.

Friends of Coal is controversial because of their pro-coal stance.