WVM meaning in Business ?

"White van man" is a stereotype used in the United Kingdom for a smaller-sized commercial van driver, typically perceived as a selfish, inconsiderate driver who is mostly petit bourgeois and often aggressive. According to this stereotype, the "white van man" is typically an independent tradesperson, such as a builder, plumber or locksmith, self-employed, or running a small enterprise, for whom driving a commercial vehicle is not their main line of business, as it would be for a professional freight-driver.