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Business Studies Secondary School in Business Studies 1 year ago
Which of the following statements about choosing a NAME for a new soft drink is UNTRUE?a) The name should be MEMORABLE and easy to pronounce.b) The name must be checked by experts to ensure it doesn't infringe on another COMPANY's BRAND name.c) The name should have positive associations with the benefits and features of the product.d) The brand name must be modern and contemporary.Question 9According to Holt et.al. (2004), the dimensions of GLOBAL brand are:a) Quality signal, global myth and social responsibilityb) Quality standard, global myth and social responsibilityc) Customer value, global recognition and brand awarenessd) Perceived value, global recognition and brand awarenessQuestion
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