What are some of the major differences between copywriting and art director in advertising agencies?

manpreet Best Answer 2 years ago

The hierarchy or the organizational set up of an advertising agency keeps both these profiles and do have a different scope of work as well as a profile for them. A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a printed advt. material. The copywriter is responsible for composing the concept and bringing the words that make the best impact and create a brand of the advertised product. The art director is the person who does an altogether different but comprehensive work than a copywriter. It is the art director who designs an advertisement of print or audio or video. The art director is primarily the leader of the set up of shooting set where a TV or video commercial is shot. This way, a copywriter is someone who composes things in sync with the Director and Art Director's Concept and plan.

manpreet 2 years ago

Copywriting is a content specific job. A copywriter is a creative professional who writes ads and other persuasive pieces to attract a reader's attention. A copywriter produces a quality content in the form of slogans, jingles, short articles, brochure etc. that help a company sell their product. The copywriter needs to be creative, observant and should be a quick thinker. An art director, on the other hand, leads a team of all creative professionals in a company including copy writers. He/she runs the entire design team and is responsible to convert an idea, graphics and texts into a visual concept. An art director basically supervises the team to create an overall effect to sell something and to reach the target audience. Both the professionals work in tandem to create an entire masterpiece.