What is the scope for Marketing Management (MBA) after BE Mechanical Engineering?

manpreet Best Answer 2 years ago

An MBA degree in Marketing is one of the most sought-after degree by both students as well as corporate in recent time. With an increasing importance of digital and online marketing, many companies now have their own, in-house marketing teams that aim to bring customers and potential customers to the company. MBA in marketing does cover a majority of portion which is required for entry level managerial management jobs, but marketing itself is a much broad area. One needs to be specialised in one area according to his interest. It may come out of experience or certain specialised study or certifications. Those skill set can be used to explore one best among many career options, from marketing consulting to entrepreneurial management. An MBA in marketing management involves interdisciplinary studies in marketing, executive leadership, and new media. A Master of Business Administration (MBA) programme in Marketing Management provides students with theoretical and practical training to develop the skills to run the marketing branch of a business or corporation. Courses involve conducting and analyzing extensive market research before putting together marketing campaigns. Students can also expect to learn about product development, management and sales promotion. Courses in an MBA in Marketing Management programme focus on practical strategies and emerging technologies in the marketing field. Different job roles for Marketing Management Marketing Managers: Responsible to lead the marketing team and ensure growth of business and servicing of existing customers. Brand Managers: Responsible for marketing positioning of Company and Products Brands through advertising, media and public relations. Market Research Analyst: Responsible for carrying out research work required to make recommendations to top management over issues like time, price and area of launch of a new product, need of customers, Competition Analysis etc. Sales Manager: Kind of basic marketing job, where professional is responsible to meet revenue targets, customer servicing and feedback over business to higher. Top Business School: Indian Institute of Management, Bangalore (IIMB) Lovely Professional University, Jalandhar Management Development Institute (MDI) Indian Institute of Management, Kozhikode (IIMK) MIT School of Management, Pune International Management Institute, New Delhi.

manpreet 2 years ago

Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (a) Identification, selection and development of a product, (b) Determination of its price, (c) Selection of a distribution channel to reach the customer's place, and (d) Development and implementation of a promotional strategy. In order to recruit personnel for Marketing, employers prefer BBA and MBA graduates. But there are few employers who will hire people without degrees for most types of marketing jobs. You are eligible to seek marketing career after B.Tech Mechanical Engineering also. However for long term career growth MBA is excellent qualification. Careers in marketing require knowledge of market research, consumer behaviour, sales, visual arts and general marketing. Experience as a sales rep or buyer or in advertising or public relations is a plus. Marketing is suitable for extroverts. If you have good interpersonal skills, sales aptitude, leadership qualities, good communication skills and have entrepreneurial attitude then you must go for Marketing.