What is the scope of Digital marketing in India? What ate its career prospects?

manpreet Best Answer 2 years ago

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what is not in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn't work, etc. While the internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. It is an excellent career choice with good salaries. Digital marketing professionals have job opportunities in following areas: (a) Job sites (b) News and information websites (c) Customer to Customer websites such as Social Media websites (d) Business to business websites (e) Internet marketing websites such as Amazon, Flipkart (f) Online retail stores (g) Digital Marketing companies Please refer following link for further details: