What role does a PR play in crisis management of a firm?
Career Talk Work & Career 2 years ago
Posted on 16 Aug 2022, this text provides information on Work & Career related to Career Talk. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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Best Answer
2 years ago
Typically, the PR department will be informed of possible crises. PR staff will play a role in helping to manage the incident, including -Advising on the strategic approach to take -Identifying the key audiences to be communicated with -Drafting support materials statements, questions and answers, and briefing documents. Ideally, the PR department will be involved in three stages: -Before the incident has become public to advise on handling communication -As the incident becomes public handling press and media attention and putting any communication plan into action -To support communications following an incident ongoing communication with key groups about the organisations actions, what is being done to ensure the incident does not happen again and so on. -The earlier the PR department is made aware of a potential incident, the better prepared the team can be to manage attention from the press and media and key audiences, including staff.