What role does a PR play in crisis management of a firm?

manpreet Best Answer 3 years ago

Typically, the PR department will be informed of possible crises. PR staff will play a role in helping to manage the incident, including -Advising on the strategic approach to take -Identifying the key audiences to be communicated with -Drafting support materials statements, questions and answers, and briefing documents. Ideally, the PR department will be involved in three stages: -Before the incident has become public to advise on handling communication -As the incident becomes public handling press and media attention and putting any communication plan into action -To support communications following an incident ongoing communication with key groups about the organisations actions, what is being done to ensure the incident does not happen again and so on. -The earlier the PR department is made aware of a potential incident, the better prepared the team can be to manage attention from the press and media and key audiences, including staff.