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The Ocean Project advances ocean conservation in collaboration with aquariums, zoos, museums, youth, and other partners in its growing global network. Since its formation in 1997, The Ocean Project has grown from a handful of founding North American aquariums into the world's most extensive network for advancing ocean education and action. Its growing network includes more than 2,000 partner aquariums, zoos, science, technology, and natural history museums (ZAMs), youth groups, and other education and conservation organizations, in 140 countries that together serve hundreds of millions of visitors each year. The Ocean Project does not market itself, instead "supporting and highlighting" partners by broadcasting their "innovative conservation-related activities."

To help its network of partners achieve their missions, The Ocean Project has conducted public opinion and market research since 1998. The Ocean Project works with its partners to apply the research, provide strategic communications insights, and implement innovative public engagement programs and campaigns to collaboratively create a better future.

Primary Strategies:1) Enhance capacity at partner institutions- Support and empower the communications, education, outreach and activation capacities of ZAMs and other partners to effectively engage their members and visitors, as well as leaders in the public and private sectors2) Scale solutions within and beyond The Ocean Project network - Develop and expand partner network, sharing successes and catalyzing more effective approaches, ensuring these efforts add maximum value to local, regional, national, and global conservation movements.