1ST January 2015.Its headquarters is in New Delhi.It was established to replace the Planning Commission which followed a top-down model.The prime MINISTER of India is the chairman of the NITI Aayog.The CEO and Vice-Chairperson of the NITI Aayog are appointed by the Prime Minister. Amitabh Kant is the current CEO of NITI Aayog,He was the master brain behind the “Make in India,” Startup India, “Incredible India, campaigns."Branding India – An Incredible Story" is a famous BOOK WRITTEN by Amitabh Kant.Kerala's highly successful tourism tagline "Kerala - God's Own Country" was created by Amitabh Kant. Sindhushree Khullar was the first CEO of NITI Aayog,Arvind Panagariya is the first Vice-Chairperson of the NITI Aayog.U K Sinha is the former Chairman of the Securities and EXCHANGE Board of India.