COMPOUND Annual Growth Rate (CAGR) of 53% from 2013 to 2017. This rapid growth is due to heavily discount-driven e-commerce marketplaces, improvement in delivery infrastructure and INCREASED smartphone penetration and data USAGE. India's total e-commerce retail sales in 2017 were nearly $20 billion. As per the studies, another $50 billion of online e-commerce could be introduced by adding new users and bringing back the currently inactive old users. India was in 8th rank in TERMS of online retail penetration among 11 countries.