Facebook Marketing API - How to get number of app installs
Digital Marketing
Facebook Marketing API
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I am using the Marketing API, the Insights Edge specifically, to retrieve the data of our campaigns.
https://developers.facebook.com/docs/marketing-api/insights/v2.4
The problem is that I do not see the field for knowing how many app installs the ad has generated.
I see "clicks, impressions, reach" fields but nothing about the number of downloads from the stores.
Is there a way to know that? This is available in the Facebook Ads dashboard but I do not see any way to get that value from the API.
Thanks for any help!!
require_once(__DIR__ . "/config/config.php");
include_once(__DIR__ . "/inc/helpers.php");
require __DIR__ . '/vendor/autoload.php';
use FacebookAds\Api;
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCampaign;
use FacebookAds\Object\Values\InsightsPresets;
$access_token = readFromFile(__DIR__ . "/auth/token.txt");
// Initialize a new Session and instanciate an Api object
Api::init($app_id, $app_secret, $access_token);
// The Api object is now available trough singleton
$api = Api::instance();
$account = new AdAccount('act_' . $ads_account_id);
$campaigns = $account->getAdCampaigns(array(
\FacebookAds\Object\Fields\AdCampaignFields::ID,
\FacebookAds\Object\Fields\AdCampaignFields::NAME,
)
);
foreach ($campaigns as $campaign) {
//echo $campaign->{\FacebookAds\Object\Fields\AdCampaignFields::ID}.PHP_EOL;
$campaign_insights = new AdCampaign($campaign->{\FacebookAds\Object\Fields\AdCampaignFields::ID});
$params = array(
'date_preset' => InsightsPresets::YESTERDAY,
/*
'time_range' => array(
'since' => '2015-08-03',
'until' => '2015-08-03'
),
*/
'filtering' => array(
[
'field' => 'campaign.objective',
'operator' => 'IN',
'value' => ["MOBILE_APP_INSTALLS"]
]
)
);
$insights = $campaign_insights->getInsights(array(
'reach',
'impressions',
'clicks',
'call_to_action_clicks',
'total_actions',
'spend'
), $params);
Posted on 16 Aug 2022, this text provides information on Facebook Marketing API related to Digital Marketing. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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