LESS than 1 because the average load is smaller than the maximum demandIt plays a key role in DETERMINING the overall cost per unit generatedHigher the load factor of the power station, lesser will be the cost per unit generated, it is because higher load factor means lesser maximum demandThe station CAPACITY is so selected that it must meet the maximum demandNow, lower maximum demand means a lower capacity of the plant which reduces the cost of the plant Calculation:Given that, maximum demand = 480 MWAnnual load factor = 40% = 0.4\(\Rightarrow 0.4 = \frac{E}{{480 \times 365 \times 24}}\)\(\Rightarrow E = 1681920~MWh = 16819.2 \times {10^5}\;kWh\)