NITB meaning in Governmental ?

Tourism Northern Ireland, also known as Tourism NI, is a non-departmental public body of the Department for the Economy. Its primary objective is to promote Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland.

It provides a service to the public for information on tourist destinations within Northern Ireland, public transport, accommodation and the various tourist attractions throughout Northern Ireland.

It was established in 1948 as part of the Development of Tourist Traffic Act (NI), and its remit was affirmed by the Tourism (NI) Order 1992. In 2015, its name was changed from the Northern Ireland Tourist Board (NITB) (Irish: Bord Turasóireachta Thuaisceart Éireann; Ulster-Scots: Norlin Airlann Reengin Boord) to Tourism Northern Ireland, as part of the wider review of the public body. As of 31 March, 2018, Tourism NI employed 143 people.

Tourism Northern Ireland operates in close cooperation with equivalent agencies in the rest of the United Kingdom and Fáilte Ireland in the Republic of Ireland. The cross-border body Tourism Ireland (formed in 1999) is responsible for attracting overseas tourists to the island of Ireland.