NRRM meaning in Governmental ?

New Rural Reconstruction (NRR, Chinese: 新乡村建设; pinyin: Xīn xiāngcūn jiànshè) is an intellectual current and social movement initiated by Wen Tiejun and other activists to address the crisis they saw in the Chinese countryside at the start of the 21st century. As of 2009, at its core there are several NGOs and academic institutions, dozens of rural cooperatives and associations, and hundreds of self-conscious participants (including academics, social workers, student volunteers, and grassroots activists). More broadly, the ideas and spirit of NRR have influenced a growing movement of rural experimentation, including many activists who do not use the term "NRR".