CAPI meaning in Jobs ?

What is Computer Assisted Personal Interviewing mean?

Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses an electronic device to answer the questions. It is similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. This method is usually preferred over a telephone interview when the questionnaire is long and complex. It has been classified as a personal interviewing technique because an interviewer is usually present to serve as a host and to guide the respondent. If no interviewer is present, the term Computer-Assisted Self Interviewing (CASI) may be used. An example of a situation in which CAPI is used as the method of data collection is the British Crime Survey.

Characteristics of this interviewing technique are:

Either the respondent or an interviewer operates a device (this could be a laptop, a tablet or a smartphone) and answers a questionnaire.The questionnaire is an application that takes the respondent through a set of questions using a pre-designed route based on answers given by the respondent.Help screens and courteous error messages are provided.Colorful screens and on and off-screen stimuli can add to the respondent's interest and involvement in the task.This approach is used in shopping malls, preceded by the intercept and screening process.CAPI is also used to interview households, using sampling techniques like random walk to get a fair representation of the area that needs to be interviewed.It is also used to conduct business-to-business research at trade shows or conventions. reference