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The group of people within an organisation who are involved in making organisational purchase decisions is referred to as:

Marketing Knowledge Buyer Behavior Quiz in Marketing Knowledge . 2 years ago

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A buying center brings together "all those members of an organization who become involved in the buying process for a particular product or service". Buying centers are also sometimes known as 'decision-making units'.
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Posted on 03 Jul 2022, this text provides information on Marketing Knowledge related to Buyer Behavior Quiz in Marketing Knowledge. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.

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