After Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called:

Marketing Knowledge Marketing Environment Quiz in Marketing Knowledge . 2 years ago

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Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization's performance. The analysis entails assessing the level of threat or opportunity the factors might present.

Option 'D' hence is the most appropriate choice here.

Posted on 03 Jul 2022, this text provides information on Marketing Knowledge related to Marketing Environment Quiz in Marketing Knowledge. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.

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