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Kitsch ( KITCH; loanword from German) is art or other objects that, generally speaking, appeal to popular rather than "high art" tastes. Such objects are sometimes appreciated in a knowingly ironic or humorous way. The word was first applied to artwork that was a response to certain divisions of 19th-century art with aesthetics that favored what later art critics would consider to be exaggerated sentimentality and melodrama. Hence, "kitsch art" is closely associated with "sentimental art". Kitsch is also related to the concept of camp, because of its humorous and ironic nature.

Kitsch art may often contain palatable, pleasant and romantic themes and visuals that few would find disagreeable, shocking or otherwise objectionable; it generally attempts to appeal to the human condition and its natural standards of beauty on a superficial level. It may also be quaint or "quirky" without being controversial.

To brand visual art as "kitsch" is generally (but not exclusively) pejorative, as it implies that the work in question is gaudy, or that it serves a solely ornamental and decorative purpose rather than amounting to a work of what may be seen as true artistic merit. However, art deemed kitsch may be enjoyed in an entirely positive and sincere manner. The term is also sometimes applied to music or literature, or any work.