WOW meaning in Sports ?

WOW - Women Of Wrestling, aka WOW!, is a women's professional wrestling promotion founded in 2000 by David McLane, previously the founder of Gorgeous Ladies of Wrestling. It is based in Los Angeles, California, and is owned by McLane and Los Angeles Lakers owner and president Jeanie Buss. The promotion launched a series of syndicated programs in the 2000-01 television seasons in 102 TV markets using a similar format of character driven performers, with names befitting a comic book series, such as Jungle Grrrl, an inmate tag-team complete with orange jump suits named Caged Heat, a Hollywood starlet named Lana Star, and the Persian Princess.

WOW programs were able to stand out from other wrestling programs by offering television viewers and live event audience an all female troupe of performers who played campy villains and heroines in all sizes and nationalities. By being the only entertainment source of its kind, WOW captured a strong adult demographic following with its primary audience, the male television audience (18–49 years of age) generating 25% higher ratings than its secondary audience of young women (18-24), teens, and tweens (7-12).

After a long hiatus, in December 2014, WOW! announced their launch into digital media in 2015. Marketed as "WOW Superheroes", its characters are empowered women from all different backgrounds and professions. Season 2 of the show premiered on March 1, 2016, on YouTube. Its fourth season premiered February 28, 2017. On April 20, 2017, MGM Television announced that Mark Burnett, MGM's President, Television Group & Digital, and Jeanie Buss formed a partnership to develop new content across a range of unscripted programming and digital formats for WOW!.

Beginning with season 5, WOW will be broadcast on AXS TV. The two companies inked a deal in June 2018 for a weekly program, to be called WOW: Women of Wrestling, tapings for which commenced on October 10, 2018 at the Belasco Theater in Los Angeles, set to launch in early 2019. WOW debuted on January 18 as part of AXS's Friday Night Fights schedule that also includes New Japan Pro Wrestling and AXS TV Fights. This marked WOW's first return to network television since 2000.

On October 6, 2021, ViacomCBS Global Distribution President Dan Cohen, alongside McLane and WOW Executive Producers Jeanie Buss and AJ Mendez announced ViacomCBS had entered into a multi-year distribution agreement for WOW. This historic and exclusive media rights deal gives WOW the biggest distribution opportunities for the U.S. and abroad in the history of women’s professional wrestling.