What are some of the major differences between a creative director and an art director?

manpreet Best Answer 3 years ago

The major differences between a creative director and an art director are: If you're an art director and you create/lead a project that's designed appropriately, you've done your job. It doesn't matter whether that appropriately designed project achieves any of your customer's (or boss's) goals, because that's not in your job description. However, if you're a creative director and you create/lead a project that's designed appropriately but doesn't meet your customer's or boss's goals, you haven't fulfilled all of the duties of your job. Executing on strategy is a major part of creative direction, and it's the creative director's job to marry suitable aesthetics (often times by overseeing art directors and designers) with project goals. Art Director's job is to create an appropriate design and creative director's job is to create an appropriate design that makes the more money.

manpreet 3 years ago

Creative Director's Key Role The creative director typically thinks through the early phase of the project to develop the concept. This director oversees the entire team, which includes the copy chief, photographer and art director. Many creative directors ultimately work their way up through the ranks to become partner or CEO. The creative director generally has the final say on what gets delivered to the client. This vital position nurtures the studio or agency's talent and also steers its design philosophy. Art Director Key Role An art director executes a strategy, concept or idea provided by the creative director. After the concept has been created, the art director is generally responsible for the stylistic look of the ad or design. He brainstorms with workers and provides direction and inspiration to the staff, which includes the graphic designer, sketch artists or typesetters. The art director helps maintain brand consistency. He oversees the project through the production department and other phases, including prepress and printing. The art director may have the final approval for delivery of the project if there is no creative director. Joint Forces The creative director relies on intuition and creativity to get the job done. He understands the psychology of advertising and works to create an effective vehicle for reaching consumers. Although a creative director's forte is not necessarily his technical skills, he can write copy, design logos or choose typefaces, if necessary. The art director relies on his technical skills to execute the project. Both roles complement each other.