What is its marketing course all about?

manpreet Best Answer 2 years ago

If the question is asked based on the domains in VJIM. Its one of the specialization in management, the highest opted in VJIM which includes electives like consumer behavior, B2B marketing, strategic marketing, rural marketing, retail management etc. The subjects revolves around topics like why we buy, why do we innovate, why new products are launched,how marketers study and change social behavior etc. If definition of marketing is intended to ask, then marketing is the action or business of promoting and selling products or services, including market research and advertising (Source: Google definition).