What is the role hierarchy in advertising agencies?

manpreet Best Answer 2 years ago

There are many different ways to staff a creative agency or firm. No two agencies are the same, and almost no powerpoint chart can show the real complexities of how an organisation reports. If it did, there would be dotted lines running all over the place. There are six major departments in any advertising agency. Six very different, but essential, departments make it possible to produce effective advertisements. These can be split into other sub-departments, or given various creative names, but the skeleton is the same across the board. These departments are: 1. Account Services 2. Account Planning 3. Creative 4. Finance and Accounts 5. Media Buying 6. Production While the six departments above are standard for most agencies, some of the larger agencies may break them down into sub-departments, or departments in their own right. These will often include: -Human Resources & Facilities -Research-Online Development -IT -Traffic.