App link tracking with Firebase
Digital Marketing Facebook Marketing API 6 months ago
Posted on 01 Aug 2024, this text provides information on Facebook Marketing API related to Digital Marketing. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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Best Answer
2 years ago
_x000D_ Firebase Analytics SDK supports campaign events as long as you setup one of the required campaign parameters, such as utm_source, utm_campaign or utm_medium. You should construct the link on your Facebook to include those parameters. Once you have your app opened by such link, Firebase Analytics will automatically log campaign events for you. Since I am an iOS developer, I'll answer your iOS questions (I believe that Android should be similar). You will also need to setup your app so that it can be opened by URL. On iOS, you may need to setup URL scheme or universal link: For URL scheme: In the Info tab of your app's Xcode project, create a new URL type to be used for Dynamic Links. Set the Identifier field to a unique value and the URL scheme field to either your bundle identifier or a unique value. If you set the URL scheme to a value other than your bundle identifier, you must specify the bundle identifier Note that Universal Link on iOS will require having the file apple-app-site-association at the root of your server. This might be a complicated process so that's why Firebase Dynamic Deep Link makes it easier to setup and handle campaign events.