Facebook Graph API Ad Insights doesn't match Business Manager values
Digital Marketing
Facebook Marketing API
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I'm working on a report building tool that pulls data from Facebook Graph Api to display metrics on ads in an ad account. When I pull all the Insights from the account level the pixels purchases value is significant less than what is displayed in the Facebook Business Manager.
The query:
{act_id}/insights?fields=spend,action_values,website_purchase_roas&date_preset=this_month
Which returns the following data:
"spend": "5037.47",
"action_values": [
{
"action_type": "offsite_conversion.custom",
"value": "16049.98"
}
],
"website_purchase_roas": [
{
"action_type": "offsite_conversion.fb_pixel_purchase",
"value": "3.186119"
}
]
But the Business manager displays the Pixel Purchase value to be $17,315.53 and the Website roas to be 3.44. The Spend value seems to update in real time, sometimes even faster than the Business Manager page updates.
Is there some other value fields in the Insights edge that displays more purchases or is this a bug in Facebook's api?
Posted on 16 Aug 2022, this text provides information on Facebook Marketing API related to Digital Marketing. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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