Facebook Graph API Ad Insights doesn't match Business Manager values
Digital Marketing Facebook Marketing API 2 years ago
Posted on 16 Aug 2022, this text provides information on Facebook Marketing API related to Digital Marketing. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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Best Answer
2 years ago
_x000D_ You probably already checked but just for the sake of completeness, did you check if the attribution window in your business manager is set to FBs standard 28d post-click, 1d post-view window? As you did not specify it in your API query, the API returns data in FB's standard attribution window and is represented under value. You could add action_attribution_windows to your query &action_attribution_windows=['1d_click','1d_view'] to check these values as well. This was the only times when we saw a difference in API pulled data and business manager data.