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Digital Marketing Facebook Marketing API 3 years ago
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manpreet![Tuteehub forum best answer]()
Best Answer
3 years ago
_x000D_ It is possible to fire s2s pixel fires by make https call like this https://www.facebook.com/tr?id={pixel id#}&ev=Purchase&ud[external_id]=external_id1&noscript=1 the event name is purchase, and parameter is external_id. you can add more parameter there. But Facebook is not encouraging s2s pixel fires, because it is hard to match the user. you will need to use advanced matching to send PII data like email, user name align with the pixel fire to get matched.