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POSTing server-side events to Facebook Marketing API

Digital Marketing Facebook Marketing API 2 years ago

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_x000D_ _x000D_ Is it possible to fire events from a server-sided application to Facebook's Marketing API? Their developer platforms only allow for pixel (websites), mobile, windows, & facebook canvas apps. The mobile/Windows applications require a store ID as well. Basically what we're trying to do is fire events from our web service when we receive a post to our webhooks for a conversion from our calltrackingmetrics integration. CTM posts to our webhook, then our endpoint will fire the event into Facebook's Marketing API. I was thinking about using a javascript library in python to load up Pixel & fire the events.
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Posted on 16 Aug 2022, this text provides information on Facebook Marketing API related to Digital Marketing. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.

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manpreet Tuteehub forum best answer Best Answer 2 years ago
_x000D_ It is possible to fire s2s pixel fires by make https call like this https://www.facebook.com/tr?id={pixel id#}&ev=Purchase&ud[external_id]=external_id1&noscript=1 the event name is purchase, and parameter is external_id. you can add more parameter there. But Facebook is not encouraging s2s pixel fires, because it is hard to match the user. you will need to use advanced matching to send PII data like email, user name align with the pixel fire to get matched.
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