Facebook Marketing API : Get results and cost per result of a Campaign
Digital Marketing Facebook Marketing API 7 months ago
Posted on 30 Jul 2024, this text provides information on Facebook Marketing API related to Digital Marketing. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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Best Answer
2 years ago
_x000D_ As said in the comment, this information used to be available in the field cost_per_action_type, you could retrieve the value in the item where ad['action_type'] == 'mobile_app_install'. Unfortunately this is not longer available in 3.2, but you can calculate this value yourself: Make the query including the actions and spend fields. You'll find the total number of installs (in the item with the action_type == 'mobile_app_install'), then you can calculate the cost per install with cost_per_install = spend / install_count.